Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. Do you want to understand who owns what and how to protect yourself and your stakeholders? From the initial idea through startup, growth, and sustainability you are creating massive intangible value in your business. This video is all about making sure you actually own the trademarks, copyrights, trade secrets, and patents you think you do (or should). It includes 3 actions you can take right now.
This is Part 1 of a 4 part Eat Drink Law video blog series, focused on owning intellectual property. Part 2 is about building and protecting your brand. Part 3 covers the relationship between your IP and that of your customers, suppliers, and competitors. Part 4 is about developing a meaningful, long-term IP strategy for your business.