VIDEO: 12 Things Every Business Should DO About IP, PART 2

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VIDEO: 12 Things Every Business Should DO About IP, PART 2

Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps.  Every business has a brand.  Your name, your logo, your slogan, your packaging, and much more contribute to what your customers think about you and how they find and purchase your products.  Trademarks are the intellectual property that is all about protecting your brand.  This video gives you what you need to know to protect your trademarks and avoid running into problems (and cease & desist letters) from others.  It includes 3 action steps you can take right now.

Get the full 12 Things IP Checklist Here!!!

This is Part 2 of a 4 part Eat Drink Law video blog series, focused on building and protecting your brand.  Part 1 was about owning intellectual property.  Part 3 covers the relationship between your IP and that of your customers, suppliers, and competitors.  Part 4 is about developing a meaningful, long-term IP strategy for your business.

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By | 2018-01-26T03:00:35+00:00 April 11th, 2014|, , |0 Comments

About the Author:

Devin Morgan is Founder & Food Geek at Eat Drink Law, a blog for craft food and beverage entrepreneurs and anyone who is passionate about innovation and growing small businesses. He started 3-Blazes to spread the word about the power of entrepreneurship and the importance of innovation at every level of business. He is the creator of 12 Things Every Business Should Do About Intellectual Property and Special Counsel at Hoffman Warnick LLC, where he handles trademark, patent, and other intellectual property matters for select clients.

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