Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. Every business has a brand. Your name, your logo, your slogan, your packaging, and much more contribute to what your customers think about you and how they find and purchase your products. Trademarks are the intellectual property that is all about protecting your brand. This video gives you what you need to know to protect your trademarks and avoid running into problems (and cease & desist letters) from others. It includes 3 action steps you can take right now.
This is Part 2 of a 4 part Eat Drink Law video blog series, focused on building and protecting your brand. Part 1 was about owning intellectual property. Part 3 covers the relationship between your IP and that of your customers, suppliers, and competitors. Part 4 is about developing a meaningful, long-term IP strategy for your business.