Intellectual Property is complicated, but every food entrepreneur can master it in 12 easy steps. You have IP. But you are not alone. Every business and even individuals have Intellectual Property. You need to understand the relationship between your IP and that of your customers, suppliers, and competitors, especially in the age of social media. This video walks you through the challenges of social media, software & websites, and trade secrets to keep you out of trouble and away from lawsuits and loss of IP. It includes 3 action steps you can take right now.
This is Part 3 of a 4 part Eat Drink Law video blog series, focused on the relationship between your IP and that of your customers, suppliers, and competitors. Part 1 was about owning intellectual property. Part 2 covers building and protecting your brand. Part 4 is about developing a meaningful, long-term IP strategy for your business.